Top e-commerce Stores in China

Ecommerce is fast moving from just being a trend to becoming more of a standard practice for businesses – big or small – and the preferred shopping style for consumers worldwide. It can be simply defined as the process of carrying out business transactions, of any kind, online and China has established itself as the global one-stop shop for anything and everything.  In this post, we’ll be introducing you to 50 of China’s top-tier ecommerce stores and what they do. Most of these stores were created for the Chinese populace and you’ll find that their websites are in Chinese. Google’s browser is one way to solve this problem as it translates and presents these sites in English language; however, if you’re interested in doing business, you can trust us to handle everything for you, from procurement to payment and shipping. So, sit back, grab your poison of choice (not necessarily alcoholic, by the way) and enjoy the exposition. And now in no particular order, here we go:

S/N Store Names Descriptions
1 B2B, B2C general goods store
2 Kaola B2C general goods store
3 Taobao B2C, C2C general goods store
5 Tmall B2C general goods store
6 JD B2C general goods store
7 Suning B2C general goods store
8 Amazon China B2C general goods store
9 Gome B2C electronics and general goods store
10 DHgate B2B, B2C and C2C general goods store
11 vip B2C general goods discount store
12 Beibei B2C maternal and baby care store
13 YouBoy B2B machinery, equipment and hardware store
14 Moonbasa B2C fashion retailer
15 Mbaobao B2C women’s store for bags
16 Renhe Pharmaceutical Network B2C Pharmaceuticals
17 National B2B general goods store
18 Yihaodian B2C general goods store
19 Mogujie B2C fashion social commerce store
20 Fanli B2C online rebate store directory
21 Jumei B2c beauty, maternal and lifestyle store
22 Meilishuo B2C fashion social commerce store
23 HC360 B2B general goods store
24 Womai B2C store for food products
25 Okbuy B2C store for branded fashion
26 Jiuxian B2C store for drinks
27 Yougou B2C store for branded footwear
28 Wanbiao B2C store for wrist watches
29Mia.comB2C store maternity and baby supplies
30YangmatouM2C, B2C store for babies and young women
31SF BestB2C Grocer
32JuanpiB2C consumer goods store
33MingxiekuB2C Branded casual fashion and sportswear

Now, enjoy a more detailed description of each of these stores.

Anyone who has a Spreadit account will recognize this one. It’s our Chinese ecommerce store of choice and we’ll tell you why. is a division of the Alibaba group of companies; it’s mainly a business-to-business, B2B, supplier platform which is focused on providing ‘manufacturing-on-demand’ and wholesale services for businesses in China. Unlike its parent company, this platform was created for the Chinese market and its website is completely in Chinese. This, however, has not stopped international buyers, who employ the services of translators and agents in China, from taking advantage of this excitingly cheap source of products. It’s a reputable store which checks scams by ensuring that all the manufacturers and sellers on its platform are registered with the Chinese government.

Kaola is an online market place for buyers in China. It was founded in 2015 and is owned by Chinese internet technological giant, NetEase, Inc. This ecommerce platform is dedicated to providing Chinese consumers with a wide range (from maternal to baby products, healthcare to food products, apparel to electronics and more) of high quality products from international brands. It was first set up to provide a solution for some Australian companies who were looking for an inroad into the Chinese consumer market.  Today, it provides the same service to more than 5000 brands from 80 countries and has ranked as China’s top ecommerce platform for 6 years in a row. Now for a little fun fact: did you notice that the store is named after Australia’s iconic cuddly Koalas?


Taobao was set up by Jack Ma in 2003 as a subsidiary of the internationally renowned Alibaba Group. It provides C2C and B2C (means consumer-to-consumer and business-to-consumer respectively) services to both Chinese and international users. It caters to mainly to individuals, small and medium scale businesses and according to Alexa (Amazon’s AI assistant), it is among the 10 most visited websites on earth – and seeing as it boasts an impressive active user rate of over 600 million per month, one would be hard-pressed to argue with Alexa. It also provides translation services to enable efficient communication between sellers and buyers after their initial contact through the store. The Taoboa website is 100% in Chinese but Google Translate can help you with that. Thanks to the multitude sellers on the platform, prices are very competitive but many of them don’t offer international shipping or accept international payment methods.


Tmall is yet another subsidiary of the Alibaba group and was created by Jack Ma as a spin-off of Taobao. It is a B2C (business-to-consumer) marketplace that was created to host reputable and recognized brands and provide them with an avenue to sell their products to the Chinese public. What this means is that a Chinese shopper looking for some generic products has a low to zero chance of finding them on the Tmall platform. This platform operates based on 2 business models. The first is which supports only licensed businesses located in Mainland China and their products must be in China as well. The second is Tmall Global which supports foreign businesses or brands located outside China. GNC, Adidas, Lenovo, Dell, Colgate and Catalo are just a few of the brands with stores on Tmall Global.

JD (Jingdong)

JD , Alibaba’s biggest competition, is often termed the Amazon of China and it’s for good reason. It first started as your regular brick and mortar consumer electronic retail outlet in the year 1998. Since then, this brainchild of Mr. Richard Liu’s has grown in leaps and bounds to become a force to reckon with not just in China’s commercial space but in the world’s as well. JD is a business-to-consumer ecommerce outfit with its own integrated system and it caters to the shopping needs of millions of people in China; it’s global platform for buyers outside China is JD’s product offerings are quite broad and anyone in China looking for  anything, be it food, clothes, books, electronic gadgets and so much more, is sure to find it there. This tech-driven company controls inventories of the merchandise sold on its platform and uses an in-house logistics network to fulfill customer’s orders, thereby ensuring stringent quality measures. is a China-based retail giant that was principally founded to provide China’s teeming population with household appliances but has since grown into one of the leading ecommerce brands in the Middle Kingdom with a seemingly endless list of product offerings from different product categories. As a matter of fact, is so big a deal that it made the Fortune Global 500 list in 2017, 2018 and 2019. It is an ecommerce store with a strong presence in the local and international markets. It also offers O2O, online-to-offline, services which allows buyers to pick up or return products at any of its franchised brick and mortar outlets in China. It’s also a B2C platform and offers both local and foreign businesses opportunities to sell their products to its large consumer base, domestic and global.

Amazon China

This American retail giant is one of the most popular brands in the world. It was set up as an online bookstore by Jeff Bezos in the year 1995 – but that wasn’t all Jeff had in mind for his online enterprise. His vision was to become the biggest store in the world and with the establishment of regional websites in the U.S, Germany, France, United Kingdom, Canada and Japan, it’s clear that he meant, and still means, business. In 2004, Amazon joined a host of other online retail giants in the Chinese domestic market by introducing However, thanks to the presence of cutthroat competitors in the local market, Amazon China’s business model made it struggle to meet the online shopping needs of the price-sensitive consumers who make up a bulk of the Chinese domestic market. This led to the brand closing up its domestic operations in April, 2019 and shifting its focus to cross-border transactions instead. What this means is that will no longer offer stores to local sellers but will import products from its sister websites in other regions. It’ll still fulfill orders but for a smaller selection of products.


Gome is a China-based brand that has been engaged in the consumer electronics and electrical appliances retail business since 1987. It’s a household name in its home country and boasts a large collection of high-quality products that include air conditioning units, refrigerating and washing units, televisions, telecommunication and information devices and so much more. In addition to its thousands of stores, Gome has a rock-solid online presence through which it has been able to penetrate deeper into the domestic market thereby increasing its market shares. Thanks to its partnerships with local and international brands, it has a diversified product offering that includes fashion, beauty and food categories among others. Gome is a tech focused company providing smart home solutions that’ll improve the lifestyle of its consumers. Its recently launched “Home.Living” campaign makes it the one-stop shop for premium quality smart home appliances, furniture, fittings and décor.


DHgate came on board the ecommerce train in 2004. It was founded by Diane Wang who named it for Dunhuang, a Chinese city located on the Silk Road. This city played a major role in the silk trade as it was a popular stop for merchants to stock up on their supplies, rest and trade. During that era, it was one of the cities that connected China, her people and her resource to the rest of the world. This rich history is the inspiration behind the name DHgate as Diane’s vision was to connect local Chinese businesses to consumers around the world, a feat she has no doubt achieved. DHgate is a globally recognized cross-border ecommerce platform that provides both B2B and B2C services. With an estimated total of 2 million local suppliers or sellers, 21 million international buyers and a staggering 22 million product listing, it’s arguably the largest B2B digital platform in China. Unlike most of the estores on this list, this one is in English and the website is quite easy to navigate and understand with intoxicatingly low prices on products.

With all the accolades and positive statistics, holds the exclusive right to the title “world’s largest online discount retailer”. This made-in-china brand has had collaborations with over 20,000 brands from all over the world, partnerships that have made it possible for it to offer top-notch branded products in categories that range from food and apparel to appliances, maternal and childcare, sports, house ware and so much more. It pioneered one of the three models used by ecommerce businesses in China: the flash sales model; a strategy that allows it to offer huge discounts (up to 70%) on products from selected brands for a limited time every day. This strategy of it won consumers to its platform in their millions so that it’s able to boast of over one million orders daily, a 330 million registered user base and a repurchase rate of over 86% – talk about impressive figures, whew! Through its cross-border service that was launched in 2014, shoppers all over the world can have a taste of the Vip experience at heavily discounted prices.


The Beibei Group is a major player in the maternal and baby niche in China’s ecommerce space. Created in 2014, it’s relatively young in the industry but that didn’t stop it from garnering a whopping sum of $100 million in funding barely a year after its founding. It’s a B2C online shopping platform that provides Chinese mums and their kids with high-grade products from credible brands and suppliers from within and outside China. Beibei’s sales model includes the conventional method where sellers list their goods at fixed prices and the flash sale model where goods are sold at discounts for a limited time. Seeing as the platform targets the domestic market, the website is in Chinese and one will need an agent to able to shop efficiently from outside China. Its product offerings include baby wears, diapers, milk powders, women’s apparel, maternal dresses, cosmetics, home products and so on.


YouBoy is another Chinese ecommerce brand worth mentioning. It was one of the brands in Deloitte’s Technology Fast 500 2018 list, thanks to its intelligent combination of entrepreneurship and technological innovation, it experienced a rapid growth rate of 317% in just two years. Deloitte is an accounting firm of international repute and trust us when we tell you that any company that gets a nod of approval from the guys at Deloitte must be doing something – if not everything – right. YouBuy is essentially a Business-to-Business ecommerce platform that focuses on technology for small to medium enterprises. It services China’s domestic market with wholesale and on-demand hardware, equipment and machinery from the many independent suppliers registered on its platform.


If you’re looking to start a retail fashion business in tastefully designed lingerie, men and women’s clothing, shoe, bags and lots more, then you should take a look at’s offerings. This ecommerce platform was first launched in the year 2007 and targeted the local Chinese consumer market. It had an inventory that was made up of made-in-china products only but that has since stopped being the case as it went into a brilliantly strategic partnership with the US Department of Commerce’s Office of Textiles and Apparels; a partnership that has seen it expand its inventory to include offerings from select American brands. This way the Chinese shopper, and indeed everyone else, has access to hot Chinese and American fashion deals as they drop. Moonbasa boasts of an active user base of well over 13 million, over a million unique visitors daily and a repurchase rate of 45%.


When you have a company whose goal in life is to “spoil each customer with beautiful and high-quality bags and a pleasant shopping experience,” you can’t help but let yourself be spoiled rotten. Mbaobao is a B2C ecommerce store that started life as an outlet on Tmall and has been dedicated to bringing nothing but beautifully crafted handbags to women of all age groups in China. Its guiding policy has been to ensure that its customers get nothing less than the best in terms of product offering and customer experience. Its website is completely in Chinese, so one would need an agent to take advantage of all the goodies it has to offer. Its unique marketing and sales model has led to its categories its bags into labels that reflect customers’ and potential customers’ styles, ages, tastes and so on. It takes full control of its inventory and even has a lab dedicated to research and ensuring not just quality but customer satisfaction as well.

Renhe Pharmacy Network

It comes as a big relief to know that it’s not just out wardrobes, lifestyles and pockets that get to benefit from Chinese ecommerce but our health as well, after all, they do say that health is wealth. It’s also doubly reliving to know that one is dealing with professionals in an area as sensitive as pharmaceuticals as this ensures that only premium quality products will be dealt in. is owned and run by the Renhe Pharmacy Network, a group dedicated to pharmaceutical research and the development of over-the-counter drugs that are not only safe but effective and economical as well. It’s also involved in the wholesale and retail of pharmaceuticals and other related healthcare products in the domestic market.

The Igbo people of Eastern Nigeria have a saying which explains the efffect of strong leadership on a person or people. When translated it means ‘a child that has been sent by his father to steal will do so with confidence’; and seeing as the Chinese government has gotten involved in the ecommerce industry with its, that saying of the Igbos’ can be said to be the exact scenario playing out in China today.  This platform was created with the aim of promoting China’s manufacturing and international trade industries and is made up of numerous Chinese suppliers and manufacturers who use the business-to-business (B2B) model of service to provide the best products to buyers around the world. It was officially launched in 2006 and by 2011, a total of 64 countries had entered into trade agreements with it. It also enjoys the support the Chinese media houses and many other Chinese-owned tech companies like Baidu, Tencent and more.

Yihaodian (

When former Dell execs, Gang Yu and Junling Liu, launched in 2008, the Chinese ecommerce sector was already rife with competition but a brilliantly thought-out and implemented strategy gave it their B2C online store all that it needed to hold its own and soon, went from basically being an online grocer to becoming a major ecommerce brand with a diversified product category. How did that happen? You might wonder. Well, started life as an online supermart, popular for its food, beverages and food products sourced locally and internationally. It soon grew into a brand with a focus on providing the Chinese populace with imported premium food products. It was able to achieve this by forming collaborations with over 60 foreign governments such as the US, UK, Australia, Spain etc. it also partnered with other brands and stores thus increasing its product offerings to include clothing, home products, maternal and baby care, cosmetics, skincare and so on. In 2016, it was acquired by and became a subsidiary of the Chinese retail giant.

Mogujie (Mogu), a B2C fashion ecommerce platform, has been compared with a number of internationally acknowledged brands; for instance, it has often been compared to Pinterest and has also been described as China’s own Pinterest + Amazon combination. The idea for was first conceived when Mr. Chen Qi was helping his wife manage an online skincare and male-up community. He, along with co founders, Wei Yibo and Xue Yuqiang, soon embarked on a mission to “Make fashion accessible to everyone” and today, millions of Chinese women – and men – now share fashion ideas, shopping lists, product prices and plenty more on their online platform and app. As a matter of fact, as of September 2018, it had a monthly active user base of 62.2 million with women aged 15 to 30 making up a bulk of that figure. It pioneered ‘live streaming’ in ecommerce where style samples are streamed live on the platform and if a certain number of users express interest, the designer is informed and he/she creates the requested quantity. This way, shoppers on enjoy the latest fashion at affordable prices.


There probably aren’t any other words that a price sensitive shopper love more than discounts, sale and rebates; words that mean that they get to spend less than the market value for a good quality product or service. can be described as an online directory of ecommerce stores offering rebates on products. What this means is that Fanli is not an online retailer but a connector that directs shoppers to or connects them with online stores offering cash-back (rebate) programs. Now, there’re a number of things to note here. Firstly, what is a rebate? According to, it is a return of a portion of a purchase price to a buyer – now isn’t that a fun concept, refunding shoppers for doing what they love to do? Next, is the fact most shoppers always want the best products at the lowest prices, a fact that no doubt explains the platform’s user base of about 140 million (as at 2015).


Jumei is a China-based B2C ecommerce store with a focus on beauty products, cosmetics and skincare products. It product listings also include baby, child care and maternity products as well as light luxury products and health supplements. It was founded in 2010 and in a space of 3 years, it went from recording a monthly sale of 100,000 Yuan to 500,000,000 Yuan – intimidatingly impressive, right? It has an extensive user base of over 4 million and it boasts a product inventory that includes big names like Estee Lauder, Calvin Klein, Elizabeth Arden and Avon. In spite of its successes, Jumei has had its own fair share of ups and downs. In 2014, it had a problem with counterfeit products on its platform; a development that saw its shares plummet by 38%. This led Jumei to implement an anti-counterfeit campaign, take complete control of its inventory and supply chain and do away with 3rd party sellers. It efforts yielded fruits as it not only experienced an increase in sales but a rating as 100% authentic after multiple product sampling tests by the Chinese government.


Founded in 2009 by Yiong Xu, Meilishuo is a domestic Chinese social commerce platform that connects its users to fashion and beauty experts, manufacturers, stores, group buying sites and other related information. In 2016, it was acquired by and became a subsidiary of Mogujie (, a merger that has enabled both companies to compete favourably in China’s congested ecommerce sector. It basically operates as a sales site for online retailers, like Taobao, by redirecting shoppers to 3rd party sites when they click on products. It’s then paid commissions on every purchase made by those users. Despite the 2016 acquisition, it operates as an independent online store, helping consumers meet their fashion needs.

this brand is more than just an online marketplace, it is a rich resource for small and medium businesses in China seeking to cash in on the profitability of incorporating the internet into business operations. However, seeing as our focus in this post is on online wholesale and retail stores, we’re going to stick with its operations as an ecommerce platform. is a B2B (Business-to-Business) platform that connects registered manufacturers and suppliers to other businesses in China. It has product offerings in multiple categories such as heating/cooling/washing, clothing and textile, food and pharmaceuticals, leather, auto parts and the list goes on. In 2013, it has a registered user base of more than 15 million and in the first half of 2018, it was one of the top 3 leading B2B STORES IN China, based on revenue.


Womai is a professional when it comes to food and the sale of food. It was one of the earliest players in China’s online food retail sector and has been responsibly sourcing, testing, packaging, transporting and delivering fresh fruits and vegetables, meat, beverages, cereals, snacks, oils and nuts to the Chinese public since 2008. It was created by COFCO Corp (China National Cereals, Oils and Foodstuffs Corp) as its B2C (Business-to-consumer) online retail outlet and as a completely owned subsidiary of China’s leading supplier of agricultural products, it enjoys all the benefits of well-established structures, policies and network; all of which is geared towards delivering safe and healthy food to its consumers. Womai’s product offerings are both locally sourced from select farms and imported from well-researched farms and companies.


This one’s for all the lovers of footwear and casual fashion from big names; ever wondered what it’d be like to have all of your favorite popular brands under one roof – or in this case, on one ecommerce platform? Well, thanks to it’s as easy as pie to shop from trusted brands and have a shopping cart full of an assortment of reputable names at good prices. Founded in 2007, this China-based, B2C, estore has been branded the “Zappos of China” by the Fashion Network and has since its inception raised millions in funding from companies like Sequoia, Intel and Tencent. Okbuy employs the “no middleman, no rent” strategy; this means that it eliminates the 3rd party seller, manages its own inventory and makes products available to shoppers at competitive prices. It also has a well-serviced relationship with its partners. Some of its partners include Adidas, Nike, Champion, Guess, Fairwhale, Playboy, Dickies, Camel, Levi’s, Puma and more.



Jiuxian is China’s largest online retailer of premium drinks and at the click of a few buttons, folks in China’s domestic market can enjoy its large collection of wines, beers, liquor, spirits and their various accessories – and trust us when we say they are. In 2014 alone, a whopping $2.1 billion was spent by Chinese people on online shopping for alcoholic beverages. This B2C ecommerce website was founded in 2009 by Hao Hongfeng and is recognized for its inventory of imported drinks from big brands from countries like Australia, France and Spain; brands like Hennessy, Martell’s, Earl of Essex etc. Local spirits from home-grown brands are also represented and also worthy of note is that it also stocks local drinks like baijiu and rice wine.


Image result for logo is a popular name when it comes to the online sales of branded footwear of all types for men, women and kids. It also stocks bags, luggage and outdoor clothing but shoes make up the bulk of its offerings. This B2C ecommerce platform has been described by some as the largest retailer of authentic branded fashion in China’s online retail space. Amongst its vast collections, you’ll find goods from well-known brands like Belle, Senda, Nike, CAT, Adidas, Colombia, New Balance, STACCATO and more. As a matter of fact, in 2011, Belle invested $200 million in Yougou and according, to in a bid to increase its sales in China. In addition to after sales service, it also has a service that allows buyers to apply for a refund of balance of the price they paid for a product if the price selling price was reduced within 10 days of placing the order.


Horophilia is the love of timekeeping devices and a quick Google search will reveal that a person with an avid interest in such devices, the type that borders on obsession, is called a horophiliac. Now, we aren’t here to judge anyone; rather, we’re helping out by introducing a horophiliac’s heaven: It’s a Chinese B2C ecommerce platform that specializes in the sale of mid to high end wrist watches to the local market. It was set up by Xiao Xiao in 2011 as a platform concerned with the sale of imported luxury and ‘light luxury’ ( a term that’s fast gaining popularity with China’s growing middle class) watches. It started by sourcing its watches from local suppliers but soon moved to importing directly from internationally renowed chronometrists (we just couldn’t resist a chance to use the word) from around the world. Cartier, Rolex, Michel Herbelin, Omega and Epos are some of the brands that Wanbiao carries.

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When Liu Nan first started selling baby products online, she started out with an estore, Miya Baobei, on Alibaba’s On her first day alone, she made an impressive 60,000 Yuan, that’s $9,174, in sales and she hasn’t looked back ever since. The success of her 2011-founded startup didn’t decline rather she kept raking in profits and by its second year, her store recorded a whooping 13 million Yuan in sales. By 2014, her startup received funding to the tune of 8 million Yuan and by 2015, was born. The products sold on this B2C platform include baby formula, diapers, toys, garments, educational materials and games; it’s one of China’s well known and most trusted shops for baby products which it sources directly from its foreign partners such as Nestle, Mead Johnson Nutrition Co, Groupe Danone and many more.  


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Ymatou might not be as big as most of its counterparts (e.g. Alibaba Group, JG, Suning etc.) on this listbut its product offerings are not only authentic but affordable as well. How does it operate? It’s an M2C (manufacturer-to-consumer) and C2C (customer-to-customer) ecommerce store with a focus on bringing high quality goods into the Chinese local market. It was established by Bibo Zeng in 2009 and caters mainly to young female shoppers. On, a buyer has the option of buying from products listed or going to the discount section to search for products at discounted prices; goods in this section are usually have up to a 30 to 50 % slash on their prices which is a good deal if you ask us. Among its product category, you’ll find: cosmetics, beauty products, women’s fashion, mum and baby care products and nutrition.

SF Best

SF Best is an online grocer owned by SF Express, one of China’s largest courier services. It’s a B2C ecommerce platform that concerns itself with helping the Chinese public enjoy a “healthy, nutritious and a convenient urban lifestyle” by keeping supplied it with fresh foods of the very best quality. Thanks to its already established network of offline stores, warehouses and transport systems, it’s able to obtain these food items, which include beverages, meat, seafood, vegetables, fruits, cereals, grains and lots more, from reputable and licensed sources and deliver them to their customers. In 2017, an online statistics company,, reported that out of 10 points, shoppers gave an 8.01 score for food safety, a 7.87 score for product category, a 7.84 score for price and an 8.19 rating for delivery – which shouldn’t be a hard feat when you’re owned by an efficient logistics company.


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Most times, it’s easy for a business to be more focused on profit making than it is on customer satisfaction but Juanpi has managed to stay focused on its commitment of providing shoppers with fine quality goods from recognized and sincere brands and a delightful shopping experience. This company believes that good quality products and a good lifestyle shouldn’t cost consumers an arm and a leg and so it keeps at its forefront a mantra of “fair price”. This B2C ecommerce store was set up in 2012 with a vision to become a major retailer of consumer everyday goods with product in categories like home goods, maternity and baby supplies, digital and electronic products, apparel, cosmetics and products for the general Chinese market. It also offers flash sales and discounts on selected brands and products on a daily basis.


Image result for Mingxieku logo

This company refers to itself as “the shoe library” and after looking at its immense collection of casual and sport shoes from world famous brands, we can’t help but agree. Before we go any further, some staggering statistics: in the 2011, Double 11 sales, it recorded 28 million Yuan in sales for footwear; in 2012 it recorded 75 million Yuan and in 2014, 100 million, exceeding previous records for footwear sales on Singles Day in China. Apart from branded footwear, this store also stocks bags, socks, clothing and accessories, all in the casual wear category and from popular sports brands. Some of the brands on its roll call of big names are Adidas, SKECHERS, Kappa, Li Ning, VANS, Converse, Nike, Camel, Anta, TOREAD and many others. It also owns flagship stores on Taobao, Tmall, JD, Yihaodian, Dangdang and more through which it sells its goods.

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