A Mini Importation Success Story – Seni Coker’s

Remember Seni Coker, the guy whose mini importation success story we brought you a couple of months back? Well, we decided that there’re a number of things to be learnt from his story; lessons that you too can apply and get great results. From this little article of ours, we hope to once again assure you that owning a successful mini importation business isn’t rocket science, as long as you have – and apply – the right knowledge and work with the right people. Before we go any further, here’s Seni’s testimonial again, for those of us who might not have seen it:

“I always knew mini importation & eCommerce will be a lucrative business but getting the right products at the best price was my major worry. So, I googled “how to start mini importation business in Nigeria” and fortunately for me, I stumbled on a video by Tochukwu, (Founder of Spreadit) on YouTube, it was 50 minutes long, thereabout.

I watched the video twice and that really made my decision-making process faster. 

So, I did a little research on hot products to import and sell, then I found one and I decided to try the Spreadit platform to import them from China.

Honestly, I always thought importing from China would be rocket science, but the Spreadit platform makes it so easy; it’s like they take the whole burden off you. 

The products came in after 2-3weeks and that was the beginning of a great year for my brand.

I launched our simple e-commerce website in February 2019, and we started selling in March 2019 after the goods came in and it has been an awesome experience so far

From March till date, we have made roughly N25 million (Twenty-Five Million Naira) in revenue with over 61% profit and we have very minimal returns or complaints from customers regarding our products.

So, I would highly recommend the Spreadit platform to anyone who wants to attain financial freedom via e-commerce.  We have spent roughly N3.5million on their platform and our ROI has been awesome!

The market is really large and fast-growing and thanks to platforms like Spreadit; getting the best products from China has never been easier.

We haven’t even scratched the surface of what’s possible and we will definitely continue working with you guys.”


From the tone of his mail, one gets the impression that Seni is an easy-going guy, one without airs and graces; you also come away with the impression that he has an entrepreneurial spirit and a lot of optimism. Now, if you’re reading this post and are a registered member of Spreadit, there’s a high chance that you’re just like Seni. You want to explore mini importation as a route to financial freedom and you’ve probably already started; but how does one get to experience a mini importation success such as this? Taking a closer look at Seni’s story gave us a few pointers, you know, a few lessons we thought we should share. Read on if you’d like to learn.

Lesson 1: He saw the potential for success and made a decision to take it.

money making opportunity road sign

“I always knew mini importation & eCommerce will be a lucrative business… and I decided to try the Spreadit platform to import … from China.”

We’ve met many people who said things like “hmmm, this mini importation thing is a good idea o” but you know the interesting thing? Oftentimes, with many of them, that’s all it remains, an idea. Frank Lloyd Wright once said that “an idea is salvation by imagination” and seeing as multibillion dollar companies like Facebook, Amazon, Airbnb, Uber and so on all started out as ideas in the minds of their founders, one just has to agree with the master architect. A good idea acted upon saves you from a lot of headaches, embarrassment, lack and loss of privileges.

Tochukwu Nkwocha’s Spreaditglobal.com and Seni Coker’s omentify.com both started out as ideas in their founders’ minds. Both men saw the huge potential for success in ecommerce and both of them set out to take advantage of it in their own ways.

Now we know mini importation isn’t for everyone but if your mind is constantly haunted by thoughts of it, you owe it to yourself to give the idea a try – after all, it is a good one. Having said that, what steps are you taking to translate that idea into reality? You may be a registered member of this platform but it takes more than making the random order or making uninformed moves to succeed at this business model, which brings us to the next point.

Lesson 2: Study, analyse and research the business of mini importation

cartoon image of man researching with computer

“I googled “how to start mini importation business in Nigeria”… stumbled on a video by Tochukwu, (Founder of Spreadit) on YouTube”… watched the video twice…”

“I did a little research on hot products to import and sell”

These sentences of Seni’s only hint at the amount of work he must have put into studying how to set up and run a profitable ecommerce business in Nigeria (that’s where he’s based). Why do we think so? Well, maybe it’s the fact there are numerous sourcing sites for mini importers to choose from and one has to know something about each one so as to choose wisely; or maybe it’s because one has to know the best way to go about shipping goods from suppliers to a desired location. It may even be because knowing the right products to import, hot selling products, has been a problem for many mini importers, a problem even Seni encountered at the start of his mini importation journey.

There’s also the problem of knowing whom to sell to and finding a reliable partner with whom to navigate the sometimes murky waters of business. Basically, what we’re saying is this: as with any important venture, you have to be willing to take the time to do the necessary research, find answers to every possible question and make plans for every possible scenario that’ll come up along the way. Failing or neglecting to do this is a recipe for disaster; moreover, wasn’t it Jesus who talked about the importance of sitting down and counting the costs before embarking on tower-building project, in Luke Chapter 14?

cartoon image of man considering building costs

The good news is that we have lots of resources to help you in this regard.  We have easy-to-understand Youtube videos that’ll show you everything you need to know about importing from China; videos like this one. You can check out our blog for materials that’ll teach you, in a relatable manner, the fundamentals of mini importation. We also recommend you start with this particular post: “1688.com — Tips For Making 200k Monthly From Scratch ” as it kind of touches a lot of areas in mini importation.

In addition to all that, we also have a Product Finder where we have accumulated scores of hot selling products along with their prices and seller addresses on 1688.com. You’ll also find our Estimated Landing Cost calculator, a tool that gives you an idea of how much it’d cost you to get a product into the country, there.
While going all these materials, you may come across things that you’ll need clarification on and this brings us to our next lesson.

Lesson 3: Reach out.

cartoon image of reaching out for help in business

“Honestly, I always thought importing from China would be rocket science, but the Spreadit platform makes it so easy; it’s like they take the whole burden off you.”

 Reaching out here is as easy as clicking this button and sending us an email with your questions and worries or you can also visit our office at the address you’ll find on that page. You can also sign up with the Spreadit platform and have easier access to all the resources at the Spreadit user’s disposal. As you saw from Seni’s testimony, we’ll be at your beck and call, simplifying and demystifying the business of mini importation for you. Not to toot our own horns but we’re a brand you can rely on and if there’s any problem of yours that’s beyond our jurisdiction as a business, we’re honest enough and value you enough to point you in the direction of tested and trusted hands who can help.

In one of his mails to registered members of the Spreadit family, the one where he analyses Seni’s testimonial, our CEO noted his worries about getting the right products at the best price. He (Tochukwu) called this problem Seni’s pain point. With the right steps and guidance, that ceased to be a problem. So, if your pain points still persist after watching our videos and reading our blog posts, reach out to us and we’ll do what we can to make the pain go away.

Lesson 4: Product quality matters, a lot.

“From March till date, we have made roughly N25 million (Twenty-Five Million Naira) in revenue with over 61% profit and we have very minimal returns or complaints from customers regarding our products.”

It’s no secret that high product quality is one of the best ways to get return patronage from customers. Now, would you go back to a supplier or seller who sold you an inferior quality product at premium price? You wouldn’t, right? Neither would we.

Image result for refusing a product"

World renowned automobile exec, Lee Iacocca, once said “When the product is right, you don’t have to be a great marketer” and if Seni’s story is anything to go by, we can comfortably conclude that Mr. Lee was right. However, this doesn’t eliminate the need for creating awareness for your products; because how else would anyone know you have great quality products if they don’t try them and how they try them if they don’t know about them and how would they know about them if you don’t tell them?

We have a number of posts on our blog that’ll help you identify poor quality products on ecommerce sites, posts like “Understanding Pricing when Buying from Alibaba and AliExpress” and “Alibaba Scams – Beware Of These And Stay Safe”. We even have a post where we listed and talked about the top ecommerce stores in China. Now all you have to do is go through them and ask us any questions you might have.

Lesson 5: Be and Stay Optimistic

”We haven’t even scratched the surface of what’s possible and we will definitely continue working with you guys.””

At the beginning of this post we told you we feel Seni is an optimistic guy, the statement above and his willingness to venture into mini importation in spite of its inherent risks are the reasons we came to that conclusion. See, you’re going to have to be optimistic about any kind of business if you want to succeed at it. Be hopeful and confident that you can make a success of it and ensure that you’re actively working towards that, ticking checkboxes and making calculated moves.

“Optimism doesn’t wait on facts. It deals with prospects” said Norman Cousins, author, professor and world peace advocate. You think mini importation is a great idea but you haven’t ventured into it yet because you’re afraid you might get ripped off, that your goods might get lost in transit or that you might not be able to sell them. Here’s a piece of advice from us to you: if there’s a chance that you can succeed; a chance that you won’t get ripped off, a chance that your goods won’t get lost in transit, a chance that’ll you’ll sell them all and make profit, after you’ve done all the reading up and researching there’s to do on the matter, take it.

Having said that, it’s important to note that being optimistic is also important even after your business has successfully taken off and started turning in profits. It makes you plan for bigger things, aim for higher grounds and conquer new territories. We wouldn’t be doing you any good if we don’t tell you that along the lines you might make mistakes. You may. However, those experiences should be put to good use for the growth of your business.

We really hope these lessons help you create your own mini importation success story. If you’d like to share your thoughts with us, feel free to leave a comment. We’d be glad to hear from you. We’ll leave you with a quote from Carren Merrick, American multibillionaire entrepreneur:

“Taking risks doesn’t mean you don’t feel fear, acknowledge fear, or let fear inform you; you just don’t let it stop you.”

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